• Sr. Marketing Specialist-Business Liaison

    Job Locations US-NC-Greensboro
    Job ID
    # of Openings
  • Overview

    The Marketing Specialist, Business Liaison is responsible for supporting marketing activities by demonstrating expertise in various team functions and managing assigned projects through completion. The incumbent will act as the marketing liaison and the point person for communicating with internal customers about what the needs are for the marketing project requests they submit. He/She will determine the initial needs and wants of the project request, enter the project details and draft the creative brief and other details related specifically to the project work needed. They will participate and contribute to marketing initiatives as directed by the Director of Marketing Operations, including project management, creating marketing communications materials, planning marketing events, working with internal and external resources to accomplish tasks and conducting industry and competitor research. He/She works closely with Marketing and other internal departments to coordinate the promotion of Arch MI products and services.


    Arch MI is a new and growing mortgage insurance company with a strong and global parent – Arch Capital Group Ltd.  If you’re interested in joining a dynamic company and working with a team of motivated, high caliber people, apply today and come grow with us!


    1. Obtains marketing project requirements from other departments and internal customers; plans, organizes, coordinates and supports a range of projects from conception to completion.
    2. Support marketing communication initiatives through various communications channels including collateral development, website content maintenance, advertising needs, event marketing, and internal communications.
    3. Works directly with the creative and digital teams to execute on initiatives.
    4. Collaborates closely with peers to share best practices and coordinate efforts.
    5. Conducts market research as directed regarding industry trends on events, social media and promotions.
    6. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
    7. Assists in writing and editing social media and website content
    8. Processes and maintains marketing financial records
    9. Ensures all work consistently supports the brand guidelines regarding tone, messaging and visibility.


    Knowledge & Skills:

    1. Effective organizational and project management skills.
    2. Must have strong customer service skills and be able to differentiate between tactical and strategic work.
    3. Must be able to take feedback from multiple parties and be able to find compromises that work for all.
    4. Must have strong writing and communications skills
    5. Strong computer skills and knowledge of programs such as RoboHead, Asana, Adobe CC, Excel, Word, PowerPoint, Sharepoint,
    6. Experience in project management and marketing
    7. Professional appearance and communication skills
    8. Positive, proactive, and energetic attitude while juggling the requests of high profile and demanding stakeholders
    9. Punctual and dependable, able to adjust schedule to meet business demands
    10. Ability to carry out responsibilities with little supervision

    Education & Experience:


    Required knowledge and skills would typically be acquired through:

    1. Bachelor's Degree, preferably in marketing, public relations or communications preferred.
    2. 4-8+ years experience in marketing and communications, project management, financial services/mortgage industry/insurance
    3. Must demonstrate an ability to acquire knowledge of mortgage insurance products and services.
    4. Solid experience project management, marketing, communications.
    5. Ability to multi-task

    About Our Company

    Arch Mortgage Insurance Company is the flagship U.S.-based mortgage insurer of Arch Capital Group Ltd., a leading insurance and reinsurance company operating through its subsidiaries worldwide. Based in Greensboro, North Carolina, our company is committed to our employees and our customers.  Our Total Rewards package offers competitive pay and valuable benefits.  Plus you’ll have access to a variety of programs supporting your professional development and a culture that encourages innovation, collaboration and professional growth.


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